Developing a website to attract potential B2B customers needs a proper strategy so that it not only brings in the sales but also builds the right image for the brand. Keeping these points in mind can help in developing the same:
Keeping The Target Audience In Mind
To hit the bull’s eye with potential buyers, it is important to understand what the target audience expects. It should not only fulfil their basic demands such as providing them with all the required information on the products and services they seek but also appeal to their preferences to make their online experience the best. And this may include many elements starting from the look of the website, its navigation system, presentation of other details on the website, services associated with placing enquiries or delivery system, and so on.
Tip: CRM data and sales statistics can come in handy to know what works with the customers.
Consistency Is The Key
Whether it is the text or the imagery and even the color scheme of the website, everything should be in sync with each other. It should also be consistent with the brand image you want to project. Depending on the goods you are selling and the customers you are targeting, you need to develop the website so that it communicates with them in the best way.
Tip: Keep the main menu same on all pages of the website and opt for a maximum of three colors at the most.
Creating A Useful Interface
The difficulty level of accessing your website and the length and breadth of information available should depend on the target demographics. B2B buyers do not have enough time to go through each and every piece of information that you wish to publish, neither do they have time to download heavy files or go through complex forms to access information so make sure that everything on your website can be quickly downloaded and accessed. Also ensure that clear tips and directions for every action are given in a user-friendly manner.
Tip: The information that you provide on each page should be relevant and easily understandable for the readers as they can land up on any of the pages on your website.
Communicating To Build Trust
The landing page of your website should give a clear idea of your company and what it can do for the potential customer. Along with this, make sure that you give detailed information on how they can contact you. Position the contact details such as mailing address, telephone number, email address and social media links at multiple areas within the website or any area where they are easily accessible.
Establishing a solid foundation for a B2B Website like this can give the right results but for a good success rate it is advisable that the services of a professional Web Designing Company are availed.
B2B Marketplace - Guide & Research Centre 
What a superb web site. Thank you just for devoting
the amount of time.