Nine Reasons Why B2B Marketing Should Own the Teleprospecting Function

Teleprospecting should serve as a bridge between sales and marketing. In any case, one department has to own the function and marketing seems to have the upper thrust. There are some valid points as to why teleprospecting should belong to marketing, listed in order of increasing importance. 1. Contribution of large returns: With the right…

Generating Leads Through B2B Telemarketing.

B2B Telemarketing has emerged as one of the most effective ways of managing businesses effectively. The increasing focus of businesses on telemarketing has given a boost to the telecom industry. Companies can actually capitalize this growing trend of B2B telemarketing, but before that there is a need to understand the best process to follow for…